How to: create service pages that get results

To help create content for service pages, whether you have them or not on your website, we have created interview prompts that can be used when filming videos. These videos, once complete and added to YouTube, can be transcribed with that content going directly on your website.

To get started, you will want to log into your marketing dashboard and then go to CONTENT > SERVICE PAGE TOPIC EXPLORATION. On this page, you will find a list of service content that can help your webpage get in front of more people who are actively looking for the information and services that your business provides.

How This Works

Once you have gotten to the service topics page you will see that all the content is broken out underdog and cat by the highest keyword search volume of the top 20 keywords. From here you can go in order, skipping over any service you DO NOT provide, or you can choose the services that are most important to you first.

Each topic will prompt you to create two videos, the main script and one FAQ script. Once you have chosen, the process from there should take about 15 minutes. Here is what that should look like:

1. Print both the "Main Interview Script" and one "FAQ Interview Script" and step into an exam room with an assistant. This process will require two people!

2. Stand 3-5 feet apart and record the video on a mobile phone. Consider using a tripod.

3. The doctor will start the interview (see in the script) and from there the assistant will ask questions.

4. Record the entire interview in one continuous take. The interview should last anywhere from 3-10 minutes in length.

5. Once the main script is done, save that video and then move onto the FAQ.

After you upload your videos to YouTube, the last set will be getting the transcript done. Go back into your marketing dashboard and then go to CONTENT > VIDEO TRANSCRIPTION SUBMISSION. Once that is done, we will do the rest!

Benefits of Video

By adding the transcribed content to your website, you will have added keyword-rich content that Google LOVES. This will help improve your ranking in search.

Want to learn more about videos and any other options we might have to help you create those? Submit a ticket to the Helpdesk and we'll be glad to help you out!