How do I convert my Instagram profile to a business profile?

Set up your Instagram Business Profile

If you haven’t already converted to a Business Profile on Instagram, now’s the time! You will only be able to use Genius Social to post directly to Instagram with a Business Profile. But, not to worry, it will only take a minute of your time to convert your current profile.

Another one of the many benefits to an Instagram Business Profile is that you will have access to valuable information and features, such as detailed post analytics and the ability to add more details (like email and phone number) to allow your followers to further connect with you.

How to set up an Instagram Business Profile

Simply navigate to the cog wheel icon on your Instagram profile screen and then select “Switch to Business Profile.”

Note that at this stage, you will be asked to link your Instagram profile with the Facebook Page for your business.

Want a little visual guidance? Walk through the process with these simple instructions from Facebook.

Instagram Posting Guidelines

To ensure that your Instagram images are published, make sure they are under 5MB when posting from the platform and have a maximum resolution of 1920×1080. This falls under the image requirements for Instagram Business set by Facebook.

What if I want to schedule videos? 

As mentioned above, the new Instagram API currently only supports publishing one image at the time in formats .jpg or .png.

Should I schedule the same post to Instagram and other networks?

While Instagram does offer the option to automatically share your posts to Facebook and Twitter, we would recommend not to do this and, instead, customize content for each social network.

Your  platform has a feature that allows you to schedule your social media posts to all key networks in the same window, while customizing your copy and hashtags for each individually to boost organic engagement. 

Want to know more about creating and maintaining a winning approach to Instagram? 

With over 500 million daily active users, Instagram is the place to visually showcase what sets your brand apart. It’s a place to educate your audience or wow people with your products. In many cases, Instagram is a way to give people an authentic, behind the scenes look at your business. Whatever your unique objective is for your Instagram presence, test the limits of what you’re doing to drive yourself and challenge yourself to raise the bar.