When you switch to a business account on Instagram, you'll be asked if you'd like to connect a Facebook Page. While it's not required, we recommend connecting your business Facebook Page with Instagram to get the most out of Instagram's business tools. Learn more about what features become available once you link Instagram and Facebook.
You can also change the Facebook Page that's connected to your Instagram business account at any time. The following instructions will guide you through how to add or change the Facebook Page connected to your Instagram business account.
- You may need to convert to an Instagram professional account to link to a Facebook Page (if the Facebook Page is owned in Meta Business Manager).
- Your personal Facebook account must have an Admin role on the Page you’d like to connect to. If the Page isn’t in the drop down on your Instagram profile, check your Page’s settings on Facebook to determine if you have an admin role.
- Go to your Instagram profile.
- Select Edit profile.
- Under Public business information, select Page.
- Tap Create Facebook Page or Connect an existing Page.
- Choose a Page from your Pages that you'd like to connect to or select Create a new Facebook Page.
- Tap Done after you've selected a Page or created a new Page.
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