Online reviews have become one of the most important ways to market your business. Your next new client is probably reading reviews from past clients before they even step one foot in your door, so it's important that you are responding properly to negative reviews, but also - making the most out of your positive reviews.
By taking the time to respond to positive reviews, you are showing current clients that you care about them. When you engage clients in this way, you create a loyal following and a strong referral network.
So, how do you make sure you are thoughtfully managing and responding to ALL of your positive reviews? Here are some useful tips:
- Make it part of your weekly routine - assign a day or two where you make a point of responding to those reviews.
- Be sure to write their name. Writing their name engages them personally and creates a stronger personal connection.
- Express gratitude - people can't hear THANK YOU enough!
- Speak to the details that they shared with you - if you can offer insight or additional value into their particular situation that they referenced in their review, this goes a long way!
- Share a thoughtful sign-off - a thoughtful conclusion to a note shows that you've taken time out of your busy day for them, something that all
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