Using AI for Blog Content

Some helpful information about using AI to create blog content, especially since this topic has been evolving.

Google doesn’t penalize content simply because AI generates it. Their primary focus is on quality. This approach makes sense, as scanning the entire internet for AI-generated material is far more resource-intensive than assessing content based on relevance and usefulness. Here’s an excellent article that outlines Google’s current position on this, which has developed over time.

That said, quality remains the most important factor. AI-generated content can be effective as long as it’s unique, interesting, and valuable to readers. Google’s principles, like EEAT (Expertise, Authoritativeness, Trustworthiness), still apply, so it’s essential to review and refine AI-created content to ensure it’s clear, engaging, and authentic.

It’s equally important to review the final output carefully. While Google may not prioritize detecting AI-generated material, human readers can often tell when something feels generic or artificial. For instance, overly polished phrases like “let’s delve into the ever-evolving ways dentists…” tend to stand out. A quick review can help make the content feel more natural and relatable to readers.