Content that has been optimized for each channel is the most engaging. It’s worth your effort to ensure that your content is optimized for each platform.
Put the essence of your blog into up to 480 characters, however, 50 or less characters tends to be more engaging
Add personal and engaging content that invites a reader to leave a reply
Consider promoting for optimal reach
Pose a question where the answer can be found in the blog by clicking the link
Use up to four hashtags to make your content more searchable and to generate more reactions
Add a call to action to promote engagement
Your image is the most important part of your pin, and should represent the content you are sharing
You are allowed up to 500 characters to describe and comment on your images, however, keep the description between 150 and 300 to help convince users to click on the content
Collect images in albums to sort them by topic
Include searchable keywords as hashtags
Images can be any size
To promote a blog, add a link to your pin descriptions
Add a call to action to encourage users to engage
Links do not work in regular posts (they are not clickable)
You are allowed to have one link in your biography space. You can either change this link out regularly to point to your most current blog or you can sign up for a Linktr.ee account, which allows you to link to a landing page with multiple links. Use one of those links to point to your most recent blog.
Create posts and stories that encourage users to click the link in your bio
Keep content around your blog to 150 characters so that users do not need to click “read more” to get more information
Sharing with an image works best on LinkedIn
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