Sharing Blogs on Social Media: Best Practices

Created by Genius Platforms Support, Modified on Tue, 16 Apr at 4:15 PM by Genius Platforms Support

Content that has been optimized for each channel is the most engaging. It’s worth your effort to ensure that your content is optimized for each platform. 

Facebook 

  • Put the essence of your blog into up to 480 characters, however, 50 or less characters tends to be more engaging 

  • Add personal and engaging content that invites a reader to leave a reply

  • Consider promoting for optimal reach

Twitter  

  • Pose a question where the answer can be found in the blog by clicking the link

  • Use up to four hashtags to make your content more searchable and to generate more reactions

  • Add a call to action to promote engagement

Pinterest 

  • Your image is the most important part of your pin, and should represent the content you are sharing

  • You are allowed up to 500 characters to describe and comment on your images, however, keep the description between 150 and 300 to help convince users to click on the content

  • Collect images in albums to sort them by topic

  • Include searchable keywords as hashtags

  • Images can be any size 

  • To promote a blog, add a link to your pin descriptions

  • Add a call to action to encourage users to engage

Instagram 

  • Links do not work in regular posts (they are not clickable) 

  • You are allowed to have one link in your biography space. You can either change this link out regularly to point to your most current blog or you can sign up for a Linktr.ee account, which allows you to link to a landing page with multiple links. Use one of those links to point to your most recent blog. 

  • Create posts and stories that encourage users to click the link in your bio

LinkedIn 

  • Keep content around your blog to 150 characters so that users do not need to click “read more” to get more information

  • Sharing with an image works best on LinkedIn


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