Why is the wrong phone number showing on my website?

Don't panic.  It's most likely correct, but you may have forgotten about our Call Tracking feature.

When a website is launched, we include a Call Tracking number if you have agreed to that service (listed in your contract).  

What is call tracking?

Call tracking is when you assign a specific phone number to each marketing campaign so you can track which campaigns generate calls and the volume of calls the campaign generates.  In this case, your campaign is your Genius Platforms website.

How does it benefit my business?

By implementing call tracking numbers on your website, you are able to see exactly how your customers are finding you and which marketing campaigns are responsible (especially in the case of PPC).

Call tracking also allows you to record all the phone calls that come through the number specified.

 By tracking and recording your phone calls, you have the ability to discover:

• How your customers are finding you

• The volume of calls from each marketing strategy

• What percentage of the calls from each strategy are leads

• The true value of your marketing investments

Additionally call tracking gives you the ability to recover lost leads and to gain other important customer service insights, such as:

• When throughout a work week (Sunday-Saturday) people call you

• When through a work day (9 a.m. -5 p.m.) people call you

• Whether you have a large number of missed calls

• Who answers the phones

• If your customer service representatives are polite and knowledgeable

• If your leads convert into appointments